In this time of digital privilege, competition is sharp. It might seem easy to advertise yourself through millions of virtual audiences however, once you start, just then, the competition starts.
People who specialize in marketing strategies are often the most popular people when it comes to the topic branding however did you know that graphic designers are as vital as well?
So, what is branding?
Brand is often associated with trend, most specifically when it comes to fashion however in the business industry, brand can be a word, set of words, symbol or design that makes a company unique. It also signifies and differentiates a company from other people in the business industry as well. TO simply define it, brand is a representation that can be visually correlated to a company, business or product.
More than the appearance or aesthetic, brand is also focused on other details that tells the story of the company that it correlates to.
So what are the stages involved in branding?
The foundation of a company is the goal it wants to accomplish. The goal is set by the company itself however the graphic designer’s job is to come up with a visual representation that will help in spreading that goal through a visual platform.
Before the designing task, the designer should be informed of the product the company wants to sell or the services they wish their audience or customers to know.
2. Market research
After the company’s goals are determined and set, the designer is tasked to do a research that will help in making a symbol that correlates to the uniqueness of the brand. Through market research, competitors with the same goals are determined and a symbol that will ensure dominance of the company is made. It is also necessary that the symbol builds an identity unique to the company.
The symbol or logo is not yet done after market research. Market research solely helps in brainstorming ideas on what to include in the visual representation of the company. There are creative researches involved in the task and can included even the color palette of choice. Size and style is also a part of the consideration.
After colors are chosen, elements are included in the design in order to personalize the brand. Mascots are often included so that a unique character can solely represent a brand or company. Typography on the other hand also sets a apart a company or brand. Through certain fonts, banners, and even business card, designers pull out uniqueness and adds it to the equation to ensure that the elements personalize the company it represents.
Brand items are always included in a company as it becomes a part of the brand’s identity. Business cards are always a must have to ensure that when it comes to negotiations a brand can represent itself properly. Sometimes banners and even billboards are also incorporated as through both, popularity can skyrocket and can make a brand more known.
Branding is very important specially to those who are just starting in the business industry. If ever you want to keep your brand unique and personalized, grab the help from designbyjostudio.com and ensure that your brand stands out!